Ritani is has been a brand name of designer engagement rings since the 1990′s. Their rings can be seen in most jewelry stores that carry other name brand engagement rings, however now, Ritani can be purchased right from their own website. Not only can their exclusive engagement rings can be found through their website but they also have a selection of diamonds that are second to none. They offer a feed of diamonds at prices, well, I am not sure how they offer the prices on the diamonds that they do.
Finding the Right Engagement Rings
You can choose your engagement ring settings and your diamond. You can choose the metal type, whether it is platinum, gold, white gold, palladium, etc. You can see the engagement ring settings in HD and see a 360 degree picture/video of the ring. I have to say that it is pretty cool! Check out a screen shot of the website:
Check Out Your Engagement Rings Before You Buy It
Now this is where we think that Ritani (http://www.ritani.com) separates themselves from the rest of the online jewelry websites. Can you find any other retailer that allows you to create a custom ring, with the actual diamond that you choose and have it shipped to a local jewelry store, for you to see it in person, before you buy it?
Yeah, that right, pretty awesome! The biggest hesitation with people buying a big purchase, like and engagement ring, online is that they are not sure how it will look when it is finally created. Now that anxiety of the purchase is taken out of the equation. This is a new frontier as to how online sales are being done and customer seem to love it.
Ritani is cutting edge! Their rings are beautiful and the customer experience is second to none.